Our story
Betterday CPA started with a simple idea: your books, payroll, and taxes shouldn’t keep you up at night. After spending years working inside growing organizations — from local small businesses to service companies and owner-led operations — we saw how often smart, capable people felt behind, confused, or alone with their numbers.
We set out to create a different kind of CPA firm: one that brings together technical accounting expertise, real-world business experience, and modern tools like AI — without losing the human judgment and steady presence that makes clients feel confident.
Today, Betterday CPA works alongside clients as a long-term partner, helping them understand what their numbers are saying, prepare for what’s coming next, and move toward a life and business that feel lighter and more spacious — whether we’re working together across Northeast Arkansas or entirely online.
Meet your CPA
Betterday CPA is led by J. Edward Ellis, CPA, a licensed Arkansas Certified Public Accountant (Arkansas CPA License No. 10156).
J. Edward Ellis has over ten years of experience assisting businesses in a variety of industries — from local service businesses and trades to online businesses, rentals, and growing small companies. He understands the realities of running operations, managing payroll, and answering to lenders, boards, and other stakeholders.
He lives and works in Northeast Arkansas, so when you hire Betterday CPA, you’re not just working with a generic online service — you’re working with a real local CPA who can serve you virtually wherever you are.
Credentials & perspective
- Arkansas CPA: License No. 10156, licensed since 2021
- Professional membership: Arkansas Society of CPAs
- Experience: 10+ years assisting businesses across multiple industries and sizes
- Local roots: based in Northeast Arkansas with a virtual-first approach
Who we work best with
Business owners & self-employed
Whether you run a shop, trade, online business, or work for yourself, we help you keep your books clean, your payroll accurate, and your taxes handled — so you can focus on your work instead of the paperwork behind it.
Families & individuals
Life gets complicated fast — multiple jobs, rentals, kids, or major purchases. We help you stay organized, plan ahead for taxes, and feel more confident with your money.
People looking for clarity
Not sure what you need? Not sure what’s going on with your numbers? We help you understand your situation in plain language and figure out the next right step.
How we work
We keep things simple, transparent, and calm. No surprise invoices, no mystery reports you don’t understand, and no shame about where your books are starting from.
- Plain-language explanations — no jargon, no lectures
- Up-front pricing & clear scopes of work
- Regular touchpoints so you’re never wondering what’s happening
- Secure, modern tools for sharing documents and staying in sync
- Virtual meetings that still feel face-to-face and local
What matters to us
- Clarity: You always know where you stand and what comes next.
- Steadiness: When things feel chaotic, we stay calm and grounded.
- Integrity: We do the right thing, even when it’s the hard thing.
- Thoughtful tech: We use AI and automation to support good decisions, not to replace human judgment.
- Better days: Every project should move you toward a lighter, more sustainable version of your life and work.
What you can expect from us
Technical expertise
Accurate bookkeeping, payroll, thoughtful tax planning, and compliant filings — all handled by a licensed Arkansas CPA with real-world controller and advisory experience.
Human-led AI & systems
We quietly plug AI and automation into your workflows where it actually helps: catching issues faster, simplifying repetitive tasks, and turning messy data into clearer, more actionable information.
Judgment-free support
Haven’t reconciled in months? Behind on tax filings? Nervous about an upcoming audit or lender request? It’s okay. Our job is to help you move forward, not to make you feel bad about the past.
Ready for calmer numbers?
Share a bit about your situation, and we’ll let you know if Betterday CPA is a good fit and what working together could look like — whether you’re local to Northeast Arkansas or working with us from farther away.
Book a consultation